Writing for the Mass Media

Writing for the Mass Media

International Edition, 7th Edition

Paperback (27 Jan 2009)

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Publisher's Synopsis

Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. Offering clear writing, simple organization, abundant exercises, and precise examples, this book provides readers information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing-inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent book for the introductory level writer.

Book information

ISBN: 9780205724970
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: International Edition, 7th Edition
DEWEY: 808.066302
DEWEY edition: 22
Number of pages: 368
Weight: 782g
Height: 277mm
Width: 216mm
Spine width: 14mm