Publisher's Synopsis
Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing.
This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing - inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations - and covers all major areas of media, including the World Wide Web.
