Writing for Busy Readers

Writing for Busy Readers Communicate More Effectively in the Real World

Paperback (11 Jan 2024)

  • $21.56

Includes delivery to the United States

Publisher's Synopsis

We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?

When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.

Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:

  • Use fewer words
  • Lower the reading level
  • Use formatting judiciously
  • Make the purpose clear for skimmers
  • Emphasise value for readers
  • Make responding as easy as possible.

Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.

Book information

ISBN: 9781914484452
Publisher: Scribe Publications Pty Ltd
Imprint: Scribe UK
Pub date:
DEWEY: 302.2244
DEWEY edition: 23
Language: English
Number of pages: 256
Weight: -1g
Height: 234mm
Width: 153mm
Spine width: 19mm