Publisher's Synopsis
Tips, techniques, procedures and ideas for improving all types of writing, including business writing, are provided by this self-help guidebook. Much of today's writing is not keeping pace with other developments in communication - and publication sales have suffered. We are living in a fast-paced world while reading remains a slow-paced activity. As the second sentence in the Foreword states: "This book emphasizes the most basic principle in marketing - that people won't buy whatever you're selling unless it's attractive to them!" So this manual cites techniques that help to capture and hold the reader's interest, plus some of the best ways to become published.
