Publisher's Synopsis
For organizations to be successful in the cut-throat world of fundraising, they cannot simply be needy. Or simply be a 'good cause'. They cannot just have a good story to tell, or an interesting and creative way to tell it. The organization must, as a whole, be worthy of support in every way, and sufficiently prepared to receive it and put it to proper use. Sluga and Barrow explain how to go about it.
