Publisher's Synopsis
Worlds of E-Commerce
Economic, Geographical and Social Dimensions
THOMAS R. LEINBACH and STANLEY D. BRUNN, both of the University of Kentucky, USA
Worlds of Electronic Commerce attempts to capture the enormous international impact of the recent explosion in information and communication technologies. It stands alone as the first book to tackle the major economic, social, and political issues that electronic commerce raises from interdisciplinary and international perspectives.
Including contributions from leading international scholars from geography, economics, and public policy, it addresses theoretical and conceptual issues and presents case studies on how retailing, job searches, banking and finance, telecommunications, and government regulation are changing with the introduction and diffusion of the Internet and various electronic services. References to rapid developments in these fields are drawn from the United States, United Kingdom, Netherlands, Japan, Singapore, Australia, Russia, and the developing world. The implications of these developments on consumer behaviour, existing and new firms, regulatory agencies, and interstate economic development are also discussed.
In summary, the book presents an excellent background for those wanting scholarly treatments of (a) the background of e-commerce, (b) the growing importance of Information and Communication Technologies, and (c) case studies related to specific services making use of e-commerce.
READERSHIP: Academics and Students in Information Economies, Information and Communications Technologies, Economics, Marketing, Retailing, Advertising, Communications, Technology Diffusion, Geography Dealing with Electronic Commerce
