World Business

World Business Globalization, Analysis, and Strategy

1st Edition

Paperback (23 Mar 2004)

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Publisher's Synopsis

This text includes traditional international business topics such as internationalization and global strategy. It integrates the functions with global/multi-market sourcing, manufacturing, supply chain distribution, along with integrative mechanisms, such as global HRM, IT systems, and new product development.

Book information

ISBN: 9780324274110
Publisher: Cengage Learning
Imprint: South-Western
Pub date:
Edition: 1st Edition
DEWEY: 658.049
DEWEY edition: 22
Number of pages: 550
Weight: 1148g
Height: 249mm
Width: 203mm
Spine width: 23mm