2008
Hardback (21 May 2008)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
| ISBN: | 9780230201606 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 21 May 2008 |
| Edition: | 2008 |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 240 |
| Weight: | 542g |
| Height: | 240mm |
| Width: | 165mm |
| Spine width: | 20mm |
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