Women's Market Handbook

Women's Market Handbook Understanding and Reaching Today's Most Powerful Consumer Group

Book (30 Nov 1993)

Not available for sale

Includes delivery to the United States

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Publisher's Synopsis

This handbook aims to provide concrete advice on how to communicate with and market to women. Advice is given on the following matters: identifying and targeting female audiences; understanding buying patterns; selecting appropriate media; using humour in marketing; and establishing a personal relationship with women customers. The author uses real examples and her own experience, both as a female customer and in her professional roles in advertising and direct marketing, to reveal what sells to women and what doesn't. This guide is aimed at professionals, students, academics and researchers in marketing, advertising, business and management on how to - and how not to - sell to women.

Book information

ISBN: 9780810391390
Publisher: Gale Research
Imprint: Gale Research
Pub date:
DEWEY: 658.8348
DEWEY edition: 20
Language: English
Number of pages: 366
Weight: 830g
Height: 210mm
Width: 192mm
Spine width: 27mm