2009 edition
Paperback (28 Apr 2009) | German
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Kai Winter führt eine umfassende Untersuchung zu Limited Editions im Fast Moving Consumer Goods -Bereich aus der Management- und Konsumentenperspektive durch. Er gibt einen tiefgehenden Einblick, welche Mechanismen den Reiz von Limited Editions auf den Konsumenten ausmachen und wie die Wahrnehmung der Marke durch Limited Editions positiv beeinflusst werden kann.
| ISBN: | 9783834916808 |
| Publisher: | Gabler Verlag |
| Imprint: | Gabler Verlag |
| Pub date: | 28 Apr 2009 |
| Edition: | 2009 edition |
| Language: | German |
| Number of pages: | 267 |
| Weight: | 345g |
| Height: | 210mm |
| Width: | 148mm |
| Spine width: | 15mm |
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