Publisher's Synopsis
Mobile Commerce is an emerging phenomenon based on quickly growing applications of wireless technologies and mobile communications. Mobile communication is becoming as essential need for individuals and businesses in their daily actions. Using mobile commerce, organizations can offer customers services that are easily accessed by a mobile device anytime and anywhere. This collects holistic perspectives contributed by leading professionals to explore strategic considerations regarding potential opportunities and issues in mobile commerce. These professionals' discussions and contributions focus on providing a comprehensive understanding surrounding business strategies, models, management paradigms, architectures, infrastructure, strengths and weaknesses.
