Winning the New Product Development Battle

Winning the New Product Development Battle - IEEE Engineer's Guide to Business

Paperback (28 Feb 1993)

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Publisher's Synopsis

This guide seeks to lead companies through the process of new-product development, from inception to development and marketing using Total Quality Management (TQM) and Concurrent Engineering Methods.

Book information

ISBN: 9780780303614
Publisher: Institute of Electrical and Electronics Engineers
Imprint: Institute of Electrical and Electronics Engineers
Pub date:
DEWEY: 658.575
DEWEY edition: 20
Language: English
Number of pages: 167
Weight: 317g
Height: 229mm
Width: 152mm
Spine width: 12mm