Winning at New Products

Winning at New Products Creating Value Through Innovation

Fifth edition, revised and updatEdition

Paperback (28 Sep 2017)

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Publisher's Synopsis

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

Book information

ISBN: 9780465093328
Publisher: Little, Brown
Imprint: Basic Books
Pub date:
Edition: Fifth edition, revised and updatEdition
DEWEY: 658.575
DEWEY edition: 23
Language: English
Number of pages: 448
Weight: 454g
Height: 229mm
Width: 151mm
Spine width: 31mm