Winning at Innovation The A-to-F Model

Fernando Trías de Bes, Philip Kotler

2011

Hardback (21 Oct 2011)

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New: Paperback (13 Jan 2015) - New edition with foreword by Glen Urban ~~RRP $32.67~~ $29.88

Publisher's Synopsis

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN:	9780230343436
Publisher:	Palgrave Macmillan UK
Imprint:	Palgrave Macmillan
Pub date:	21 Oct 2011
Edition:	2011
DEWEY:	658.514
DEWEY edition:	23
Language:	English
Number of pages:	272
Weight:	580g
Height:	167mm
Width:	242mm
Spine width:	22mm