2011
Hardback (21 Oct 2011)
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
| ISBN: | 9780230343436 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 21 Oct 2011 |
| Edition: | 2011 |
| DEWEY: | 658.514 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 272 |
| Weight: | 580g |
| Height: | 167mm |
| Width: | 242mm |
| Spine width: | 22mm |
