Publisher's Synopsis
How has Alan Sugar grown from selling car aerials off the back of a truck to running one of the most successful companies in the world? How did Anita Roddick, a 33-year-old housewife with two children, become businesswoman of the year? What gives Sony, Sharp, Canon and Minolta their edge with customers?;This book is about how winning companies design and develop the products that have come to dominate the market place for sustained periods of time.
