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Window Shopping

Window Shopping Cinema and the Postmodern

First Edition edition

Paperback (26 Aug 1994)

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Publisher's Synopsis

Departing from those who define postmodernism in film merely as a visual style or set of narrative conventions, Anne Friedberg develops the first sustained account of the cinema's role in postmodern culture. She explores the ways in which nineteenth-century visual experiences-photography, urban strolling, panorama and diorama entertainments-anticipate contemporary pleasures provided by cinema, video, shopping malls, and emerging "virtual reality" technologies.

Comparing the visual practices of shopping, tourism, and film-viewing, Friedberg identifies the experience of "virtual" mobility through time and space as a key determinant of postmodern cultural identity. Evaluating the theories of Jameson, Lyotard, Baudrillard, and others, she adds critical insights about the role of gender and gender mobility in the configurations of consumer culture.

A strikingly original work, Window Shopping challenges many of the existing assumptions about what exactly postmodern is. This book marks the emergence of a compelling new voice in the study of contemporary culture.

Book information

ISBN: 9780520089242
Publisher: University of California Press
Imprint: University of California Press
Pub date:
Edition: First Edition edition
Language: English
Number of pages: 287
Weight: 470g
Height: 228mm
Width: 153mm
Spine width: 20mm