Publisher's Synopsis
"Here, for the first time, is the complete story of entrepreneur John North Willys, his company, and all the vehicles that bore his name. The Willys-Overland saga began in 1903 when the Standard Wheel Company started building Overland cars. Soon after, auto dealer John North Willys was forced to rescue and assume control of the failing Overland company. Overland quickly became a powerhouse of a company, a huge firm that was acknowledged to be the second largest automaker in America. It owned one of the largest automotive plants in the world and was commanded by one of the smartest men in the auto industry. Willys-Overland enjoyed the respect of customers, dealers and Wall Street. Yet by 1933 it was in bankruptcy and headed for the scrapheap of history. How did that happen? In this exciting new book, noted author Patrick Foster tells the entire Willys story...the early challenges, the fall from grace, as well as. its salvation and ultima
