Why We Love Disney

Why We Love Disney The Power of the Disney Brand

New edition 1

Paperback (10 Feb 2011)

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Publisher's Synopsis

From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal. Starting with the early days of Walt Disney, the book examines the company's evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney - from characters and theme parks to music and home entertainment - to offer the reader a clear overview of the organization's history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.

Book information

ISBN: 9781433108976
Publisher: Peter Lang Inc., International Academic Publishers
Imprint: Peter Lang
Pub date:
Edition: New edition 1
DEWEY: 384.80979494
DEWEY edition: 22
Language: English
Number of pages: 282
Weight: 434g
Height: 153mm
Width: 226mm
Spine width: 17mm