Publisher's Synopsis
This essay sheds light on why it is far more profitable and beneficial for companies to leverage global marketing strategies instead of multidomestic strategies. Implementing global strategies over utilizing multidomestic strategies can be far more cost effective for companies. Furthermore, companies that leverage global marketing strategies are also able to better focus on enhancing their existing service offerings and product offerings than companies that employ multidomestic strategies. It can also be substantially easier for corporations to attain success releasing products within global industries that have a universal appeal than within multidomestic industries. Companies that employ global strategies are able to quickly adopt to standardization across all their multinational company.
