Publisher's Synopsis
Ralph S. Pagter was an "advertising wizard" in the stunt and ballyhoo era of marketing. In 1895, this New Haven, Connecticut merchant brought brand marketing, promotion, advertising, direct marketing, word of mouth referrals, and merchandising to a new level.
This rags to riches autobiographical memoir shares funny stories and insights about a transformative time in U.S. history spanning from the end of the civil war to the atomic age. It's a must read for people who want to know the early history of marketing in America.
