Publisher's Synopsis
Are you at a loss with your small business? Founder of 24-plus small businesses, Randy will teach you how to increase sales, hone your marketing, and scale your business to the next level. This comprehensive 400-page book has it all.
There is a right way and wrong way to start a business, and Randy will show you how. Once you get through that, owning and managing a small business is a twenty-four hour a day, seven days a week job. It involves dealing with small and not so small challenges on a daily basis such as planning, marketing, managing, and more. Again, Randy will guide you.
According to Inc. Magazine, When Friday Isn't Payday is your next small business bible.
Here's what you'll learn:- Keys to small-business success
- How to increase sales and profits
- Steps to starting a small business
- The principles of selling success in any business
- Setting goals for yourself and your business
- How to hire, fire, and manage people
- How to market your business
- How to buy a business
- How to get money for your business
- How to plan everything
- What was Napoleon Hill thinking?
- The Elon Musk method
- Finding pearls of profits in your financial statements
- A 2018 guide to social media marketing
- Website design and SEO basics
- Rank number-one on Google My Business
- Doing hard things - the secret to success
- Online marketing in 2020
- Finance your business using crowdfunding
- New business book recommendations
- Changes on Google, Amazon, eBay, more.
- Start-ups
- Those buying a business or franchise
- Owners wanting to learn the basics of:
- Goal setting
- Forecasting
- Budgeting
- Finance
- Sales
- Accounting
- Hiring, firing, managing, and motivating
- Marketing
- Online advertising
- Social media
- Selling a business
- Crowdfunding
- Crisis management
- Website development
- Networking
- Owners making major decisions about expansion, raising cash, incorporating, new location, adding a partner
- Business school students and professors
During his career, Randy Kirk founded 24-plus successful small businesses ranging from retail to manufacturing, advertising agency to consulting, and mail order to Amazon.
Inc. Magazine reviewed 200 business books in search of the small business Bible. When Friday Isn't Payday was ranked in the final THREE!Order your copy now, it's time to step up the game for your business to thrive."My favorite section of When Friday Isn't Payday is called 'Dealing with Crisis.' There, Kirk takes a couple of classic small company crises - such as not meeting payroll - and calmly lists possible solutions. This is Kirk at his best, an experienced small business owner figuratively at your side, keeping panic at bay with practical solutions. What separates this book from the pack is relentless practicality." - Inc. Magazine
