Publisher's Synopsis
Praise for What Makes Business Rock
"Bill´s global mission required an innate respect for diverse traditions, and a creative sensibility that speaks every language and builds bridges around the world. That mission also required Bill on occasion to brandish the steel will he honed as a combat-decorated officer in Vietnam and go toe-to-toe with repressive government officials or entrenched competitors who were challenged by the revolutionary impact of our programming. Bill is an advocate for human rights and an open-minded student of unfamiliar cultures a man trained in warfare who spent decades deploying entertainment, children´s programming, and health education all over the world." Philippe Dauman, President and Chief Executive Officer, Viacom
"Bill Roedy and I grew up together in the media world and I am proud to call him my friend. Bill is one of the few people who have played a role in all of the extraordinary changes we´ve seen since the earliest days of cable television. He has been a true pioneer, finding unique ways to extend the reach of MTV throughout the world. The lessons he learned about establishing a brand internationally are invaluable to anyone who intends to prosper in the global business world." Jeff Bewkes, Chairman and Chief Executive Officer, Time Warner
