What Is Branding?

What Is Branding? - Essential Design Handbooks

Hardback (15 Jan 2008)

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Publisher's Synopsis

As everything becomes global, good branding becomes more crucial. 'What Is Branding?' is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.

Book information

ISBN: 9782940361458
Publisher: RotoVision
Imprint: RotoVision
Pub date:
DEWEY: 658.827
DEWEY edition: 22
Language: English
Number of pages: 256
Weight: 860g
Height: 220mm
Width: 170mm
Spine width: 25mm