What Customers Like About You

What Customers Like About You Adding Emotional Value for Service Excellence and Competitive Advantage

Paperback (13 May 2004)

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Publisher's Synopsis

David Freemantle turns conventional wisdom on its head as he asserts that with wide choice available in the marketplace, customers will tend to deal with companies whose staff appeal to them rather than mere products, services and prices.

Book information

ISBN: 9781857882063
Publisher: Hodder & Stoughton
Imprint: Nicholas Brealey Publishing
Pub date:
DEWEY: 658.8342
DEWEY edition: 21
Number of pages: 288
Weight: 380g
Height: 229mm
Width: 152mm
Spine width: 28mm