What Customers Like About You

What Customers Like About You Adding Emotional Value for Service Excellence and Competitive Advantage

Hardback (15 Sep 1998)

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Publisher's Synopsis

David Freemantle turns conventional wisdom on its head as he asserts that with wide choice available in the marketplace, customers will tend to deal with companies whose staff appeal to them rather than mere products, services and prices.

Book information

ISBN: 9781857882018
Publisher: Hodder & Stoughton
Imprint: Nicholas Brealey Publishing
Pub date:
DEWEY: 658.8342
DEWEY edition: 21
Number of pages: 256
Weight: 589g
Height: 237mm
Width: 162mm
Spine width: 28mm