West of Eden

West of Eden The End of Innocence at Apple Computer

Paperback (07 Apr 2009)

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Publisher's Synopsis

It seems unthinkable today-but a quarter-century ago, when personal computers were still new, Steve Jobs was cast out of Apple. The year was 1985. IBM and Microsoft dominated the computing world. The revolutionary Macintosh, launched with such fanfare the year before, was foundering. And Jobs, the guiding force at Apple from the beginning, seemed a threat to his own company. West of Eden-a national best-seller when it first appeared in 1989, now updated with a new introduction-tells how Jobs lured John Sculley from Pepsi-Cola to lead Apple into the future and then found himself pushed into exile. This kind of corporate intrigue was far from the entrepreneurial innocence of Apple's early years. But this is more than a tale of corporate upheaval. It's a story of America in the '80s, when computers seemed as much a threat as a promise, conformity ruled in the corporate suites, and a desire to change the world was almost automatically suspect. It is the story of a visionary's fall.

Book information

ISBN: 9780615278841
Publisher: Amazon Digital Services LLC - KDP Print US
Imprint: Stuyvesant Street Press
Pub date:
DEWEY: 338.76100409
Language: English
Number of pages: 374
Weight: 549g
Height: 229mm
Width: 152mm
Spine width: 21mm