Weird Ideas That Work

Weird Ideas That Work 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

(30 Nov 2001)

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Publisher's Synopsis

Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.

Book information

ISBN: 9780743212120
Publisher: Free Press
Imprint: Free Press
Pub date:
DEWEY: 658
DEWEY edition: 21
Number of pages: 232
Weight: 472g
Height: 241mm
Width: 164mm
Spine width: 32mm