Paperback (08 May 2007)
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Web analytics help Web site owners measure what's working and what's not, and then modify their site or marketing to boost traffic and click-through rates. This text explains what to expect from Web analytics, what key Web analytics terms mean, how to choose the right analytics approach, how to collect key data, and more.
| ISBN: | 9780470098240 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 08 May 2007 |
| DEWEY: | 025.04 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 362 |
| Weight: | 598g |
| Height: | 238mm |
| Width: | 188mm |
| Spine width: | 22mm |
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