Hardback (01 Jul 2020)
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Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.
| ISBN: | 9781538137536 |
| Publisher: | Rowman & Littlefield Publishers |
| Imprint: | Rowman & Littlefield Publishers |
| Pub date: | 01 Jul 2020 |
| DEWEY: | 381.0956 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xiv, 153 |
| Weight: | 476g |
| Height: | 264mm |
| Width: | 186mm |
| Spine width: | 15mm |
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