Publisher's Synopsis
A tsunami of money has flooded the American political landscape, leading to the overwhelming influence of powerful interests on the process, and to the domination of politicians' time by fundraising, rather than governing. This book shows how to disrupt these effects using an organized grassroots approach that significantly reduces the cost of effective campaigns, undercutting the need to raise huge sums in order to win. The book begins with a foreword by George Lakoff, the Berkeley linguist and cognitive scientist who has written extensively about the political process. It then describes the problem, current approaches to its solution, and finally, a new way to fix it. The big idea? No big money. No attack ads. Just people and candidates working together to run clean, affordable, and powerful campaigns.
