Publisher's Synopsis
Many leading-edge books are now stating that emerging social networks are rewriting and impacting the rules of business.
Now you can discover exactly how to use social networking in your business to drive better decision-making and greater profitability.
We Are Snarter Than Me is a collaboration of Wharton, MIT and thousands of business innovators, worldwide. Drawing on their collective "in the trenches" experience, the wearesmarter.org community reveals what does and does not work when you bring social netowrks and communities into your decision-making and business processes.
This book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance and management along with rules for effective community building. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more.
From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.
