Publisher's Synopsis
Description
Don't Push It: Persuade Instead! You must know a lot of people who need to change, yet despite your best intentions, they continue to fight because change generally causes people to feel uneasy. Margaret Robinson is not only a salesperson but also a father, friend, and consultant. He outlines a straightforward, repeatable, predictable, and moral approach that will allow you to guide people in discovering for yourself what and why they need to change, drawing on his extremely successful sales history and decades of research.
Robinson's sensible counsel, which is illustrated by a variety of occasionally humorous, occasionally touching, and always instructive stories, will help you make sure that changing someone's mind is never an act of compulsion but rather a positive experience for them one of compassion and care.
