Publisher's Synopsis
Institutions of higher education are attempting to attract, educate, retain and matriculate students whose attentions are being kept by sophisticated technology. While campuses continue to react rather than adapt to changes in student communication such as social networking and text messaging, the properties and qualities of popular entertainment continue to advance. Online environments such as World of Warcraft reveal students voluntarily participating in an atmosphere of socialization with layers of anonymity and mutual advancement unlike environments found in traditional institutions.
