Visible Signs

Visible Signs An Introduction to Semiotics in the Visual Arts - Required Reading Range. Course Reader

Third edition

Paperback (01 Sep 2018)

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Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.

Book information

ISBN: 9781350092655
Publisher: Bloomsbury Publishing (UK)
Imprint: Bloomsbury Visual Arts
Pub date:
Edition: Third edition
DEWEY: 401.4102474
DEWEY edition: 23
Language: English
Number of pages: 192
Weight: 652g
Height: 270mm
Width: 210mm
Spine width: 13mm