Viewer Discretion Advised

Viewer Discretion Advised Taking Control of Mass Media Influences

Hardback (19 Apr 2007)

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Viewer Discretion Advised shows where our media has gone wrong and what we can do about it. Established media critic Jeffrey McCall illustrates the problems with much of contemporary media content, why it is this way, and how consumers can actively shape the media. He sets out to increase our understanding of how different media work and how media content affects us daily, addressing a number of key media issues. McCall explains how the news agenda is shaped and why it fails to effectively inform the citizenry; how the First Amendment does and doesn't work; and how to manage children's media use. He further highlights the overwhelming influence of big media corporations in dictating cultural standards and the government's role in regulating the media. The final chapter is a helpful guide on how readers can actively challenge media companies. Stop complaining about media content_change it!

Book information

ISBN: 9780742555198
Publisher: Rowman & Littlefield Publishers
Imprint: Rowman & Littlefield Publishers
Pub date:
DEWEY: 302.230973
DEWEY edition: 22
Language: English
Number of pages: 161
Weight: 331g
Height: 228mm
Width: 149mm
Spine width: 18mm