Publisher's Synopsis
For any values-driven business to succeed, it must develop creative sales and distribution methods. Whether the business is selling a product or a service, it must bring its offering successfully to market for the company to enjoy profitability. Customers must know about it, must want it, and must buy it. But how does a company retain its social conscience while meeting ever-increasing demands for revenue growth? How do you expand when the process may push you to deviate from your founding principles?These are a few of the questions Values Sell helps answer. In this practical, and inspiring guide, Thompson and Soper identify the key steps needed to build a successful business using socially-responsible sales and distribution strategies. Thompson and Soper offer concrete examples of companies that have successfully mastered the key strategies necessary for both growth and social impact, including clear market definition, creating a culture of empowerment, developing strong business relationships through education, and building partnerships that leverage your ability to effect social change.Most importantly, Thompson and Soper show how becoming an advocate for economic justice can become an integral part of a company's mission and business plan and thereby help the company build credibility, not just on the balance sheet but also in the community it serves. When embedded into the company culture at an early stage, this emphasis on making a difference establishes important relationships that in turn enhance both brand loyalty and customer retention, ultimately boosting the company's bottom line.
