Publisher's Synopsis
Provides marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
Paperback (03 Aug 2006)
Not available for sale
Includes delivery to the United States
Out of stock
Provides marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
ISBN: | 9781405853422 |
Publisher: | Pearson Education |
Imprint: | Financial Times/Prentice Hall |
Pub date: | 03 Aug 2006 |
Weight: | 3402g |
Height: | 284mm |
Width: | 221mm |
Spine width: | 62mm |