Using Psychology in Business A Practical Guide for Managers

ItÆs a fact that finding, keeping and developing the right people has a greater impact on profitability than research and development, quality initiatives and even new technology. Psychological techniques can make the difference in people management - this book strips away the mystery, revealing how managers can build them easily into their daily routine. - - Mark Parkinson looks at an organizationÆs most valuable resource, its people, and the approaches that can be used to maximize their performance. The topics he covers trace a path through the rapidly growing field of business psychology from recruitment, selection and psychometrics to team building, individual development and workplace counselling. - - Each chapter reviews the major techniques and provides a rich source of practical ideas, reinforced with checklists, case studies and extracts from world-class assessment and development products. There is advice on how to obtain the services of a business psychologist, and contact information covering the major test publishers and consultancies. A detailed glossary ends the book, providing a powerful resource for all managers. - - Using Psychology in Business gives straightforward, non-theoretical advice and sets you up with an integrated set of solutions for all your people management and organizational development needs.