Publisher's Synopsis
Packaging is everywhere, but how well do you understand the market and its influence?
Packaging is more than just a protective shell for products-it is a powerful tool that influences consumer behavior, defines brand identity, and shapes environmental impact. Yet, the packaging industry is at a crossroads. Sustainable solutions promise a greener future, but who is responsible for making it a reality?
In Unpacked: The Science, Strategy, and Psychology Behind Modern Packaging, we pull back the curtain on the global packaging industry, revealing how sustainability, marketing, and consumer psychology intersect. This book unpacks the myths, challenges, and opportunities shaping the packaging industry and equips professionals with the insights needed to stay ahead in a rapidly evolving landscape.
Inside, you'll discover:
✅ Why "recyclable" and "biodegradable" labels are often misleading
✅ The true cost of sustainability - and why someone always pays
✅ How miscommunication across the entire supply chain leads to inefficiencies and failed sustainability goals
✅ How brands like Coca-Cola, Unilever, and Amazon are tackling (or struggling with) packaging innovation
✅ The psychology of consumer behavior - what shoppers say vs. what they actually do
✅ The future of sustainable packaging - regulatory shifts, the circular economy, and what's next
Who Should Read This Book?
Brand managers & marketers navigating packaging trends and consumer demands
Packaging professionals & manufacturers seeking to bridge the gap between innovation and reality
Sustainability leaders & policymakers driving change in the industry
Retailers & supply chain executives optimizing packaging for performance and sustainability
Available in eBook, Paperback, and Hardcover formats.
If you're serious about understanding the forces shaping the packaging industry, this book is a must-read for staying informed and competitive.
