Understanding Women's Magazines : Publishing, Markets and Readerships in Late-Twentieth Century Britain

Understanding Women's Magazines : Publishing, Markets and Readerships in Late-Twentieth Century Britain

Paperback (12 Dec 2002)

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Publisher's Synopsis

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.
Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780415216395
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 302.2324082
DEWEY edition: 21
Language: English
Number of pages: 190
Weight: 338g
Height: 234mm
Width: 157mm
Spine width: 12mm