Publisher's Synopsis
Services are intangible activities and benefits that satisfy customer wants without involving the ownership goods. Examples of service sector industries are insurance, private education, tourism and health care.
Understanding Services Management Integrating Marketing, Organisational Behaviour, Operations and Human Resource Management
Paperback (08 Jun 1995)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780471960669 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 08 Jun 1995 |
| DEWEY: | 338.4068 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 485 |
| Weight: | 861g |
| Height: | 241mm |
| Width: | 165mm |
| Spine width: | 25mm |
