Publisher's Synopsis
UNDERSTANDING ONLINE MARKETING is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.
This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.
In this book you will find: * Create success by attracting more visitors * Understand what marketing automation is
* Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms * Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more * Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare * Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more
