Paperback (26 Sep 1997)
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A user friendly approach to marketing for readers with little or no prior knowledge of the subject.
The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject.
Instructor's Manual (0-13-490475-3).
| ISBN: | 9780134904672 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times Press |
| Pub date: | 26 Sep 1997 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 392 |
| Weight: | 670g |
| Height: | 233mm |
| Width: | 171mm |
| Spine width: | 23mm |
