Publisher's Synopsis
This is a practical book on Indians psychology, their culture and how to bridge the communication gap between India and the West. It is based on real life experiences and will help you to become more effective while doing business with Indians. About the author: Mr Subodh Gupta born and brought up in India, has worked for about 12 years as an Entrepreneur, an Engineer, a guest professor to various MBA schools, a training consultant for The Times of India Group in India and about 3 years in the UK as a freelance trainer and consultant.
