Publisher's Synopsis
Over the past five years, the individual life insurance industry has experienced slowed growth in the face of economic headwinds and frequent marketing ineffectiveness. Further, interest rates remain low in an effort by the government to encourage discretionary spending. As a result, many consumers have indicated a renewed desire to purchase financial products, with Life Insurance representing one of the ripest areas for potential growth.
The most simple to understand life insurance guide out there. Learn the basics of life insurance and different types of products. Most importantly this book will show you how to do your life insurance shopping the right way.
