Publisher's Synopsis
This illustrated guide for professional designers and students is filled with successful graphic designs using type and image, revealing the very essence of graphic design. The elements that combine to form a design - signs, symbols, words, pictures and supporting forms - are analyzed and explained. How graphics function as language and the innovative ways that designers combine words and pictures are discussed. After defining design as a problem-solving process, a model for this process is developed and illustrated by actual case histories. While most material about form and meaning in design have a European origin, this volume shows examples by many of America's outstanding graphic designers.;This book should be of interest to professional graphic designers and students on courses of graphic design and typography.
