Publisher's Synopsis
Who we trust is the single most important factor in determining our happiness and success. This book offers the keys to perceiving and overcoming deception with astonishing simplicity, and humour that ranges from profane to profound. Make choices outside the shadowy world of sophistry and be happier, safer, and more successful. The book uses more than just words to get its points across. With over 100 illustrations and a light-hearted text, most readers will use more of their brain than they would with text alone and will have an improved ability to remember what they have learned. In technical terms, this is called multi-modal processing, and it has been shown to help many people understand and remember more effectively. The topic, though quite serious, is approached with a sense of humour. Meaningful books don't have to be a words only experience and can be fun as well.
