Publisher's Synopsis
Revised and updated with the latest on successful Twitter marketing
In this revised and updated edition of Twitter Power , online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You′ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. Updated with the latest business applications for Twitter, recent case studies, and other relevant social media info, Twitter Power gives you everything you need to tweet your way to success.
Praise for Twitter Power
"As a forward–thinking entrepreneur, it′s clear to me that Twitter is a must–use for any smart businessperson online. Joel Comm′s Twitter Power is the must–read guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."
Joseph Sugarman , Chairman and founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook
"Jam–packed with clever ways to leverage the Jovian social–networking power of Twitter. The ′Twitter as Help Desk′ idea alone is a fiendishly simple revolutionary idea."
Mark Joyner , #1 bestselling author of Integration Marketing (www.integrationmarketing.com)
"When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide."
Chet Holmes , business consultant and strategist, author of the #1 business bestseller The Ultimate Sales Machine
