Publisher's Synopsis
Learn how to interact with your customers with Twitter Your customers are already tweeting on Twitter, and it′s time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time! Learn from the best — see how other leading companies are using Twitter Details, details — learn how to sign up, create a market–friendly profile, and find followers The old and the new — include Twitter marketing in your overall plan with other types of media Map your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter′s unique strengths Measure your success — discover how to assess your progress with Cligs and Google Analytics Follow and be followed — find the right people to follow and get them to follow you Protect your image — choose the right employees as Twitterers and keep tweets honest and upbeat Retweet to advance — spread your message with smart retweeting Open the book and find: How to register your company name on Twitter Ways to enhance your brand with Twitter Tips for finding your Twitter voice Why you should follow the competition Cool tools like HootSuite, Ping.fm, and TweetDeck Pitfalls to avoid Case studies from successful campaigns How to become a thought leader
